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Artificial Intelligence Marketing

The Rise Of AI: Will Marketing Consultants Become Obsolete?

Artificial Intelligence Marketing

The Rise Of AI: Will Marketing Consultants Become Obsolete?

A little while ago, the word AI was merely a buzzword. Everyone understood it as the impeccable but unreal tech like the stunts we see in Avengers movies. But alas, Artificial intelligence is now real and it’s up and running. Virtually every industry from insurance to construction is now becoming heavily reliant on marketing automation solutions.

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Instagram Shadow-ban

What is an Instagram Shadow-ban?

Instagram Shadow-ban

What is Instagram Shadow-ban?

Instagram Shadow-ban is a ban that renders your hashtags undiscoverable by the vibrant users. Only your followers will be able to see your feed and not the entire Instagram community. The ban is superficial and happens only when a rule has been broken. You have to fix those red flags to get your content back in good standing.

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social media marketing

In Memory of Social Media Marketing

social media marketing

The year is 2018. Maybe you’re going it alone, in the early stages of setting up your business. Or perhaps you’re the marketing director of an established company, looking to expand your target audience. Either way, you’ve decided to turn your focus to Social Media Marketing. That’s the next logical step, right?

…Right?

SMM has arguably been the most important force in marketing over the last decade.

Ten years ago, no-one could have predicted the impact that advertising on social media would have – between helping small businesses grow and influencing massive political campaigns, there is no doubt that social media marketing has been a force to be reckoned with. But has it had its day?

Are Social Media Platforms Still Working for Businesses?

Back in 2008, Facebook advertising was essentially a free-for-all. The platform’s popularity was on the rise and with more people came more people’s data. Little did we know the waves that this would create in the advertising world.

In the ten years since, businesses have been taking advantage of how much Facebook knows about its users by utilizing the sites targeted advertising service.

Think of it this way – if you were to build a massive billboard in a city centre, you might have thousands of people seeing it each day. But how many are interested? Facebook knows what its users are interested in, so it can make sure your advertisement appears in from of people who have shown an interest related to your product or service.

But that was then, and this is now.

In the time since, Facebook has introduced and constantly tinkered with the algorithms which allow ads to be shown in their users’ news feed. The result? The cost of Facebook ads has consistently risen since, yet organic reach has been shrinking for years.

Moreover, a quick stat-check reveals that younger users especially are abandoning the platform in favour of more private and fast-paced social networks such as SnapChat and Instagram. After all, who wants to see their mum on social media? And more importantly – has Facebook advertising had its day?

Not Enough Traction to Go it Alone

The rise of SMM such as Facebook and Instagram advertising has been such a rush for marketers that traditional methods of digital marketing have somewhat fallen out of favour. Is SEO still important? And who reads emails these days?

Well, here’s a newsflash for you: A study by McKinsey & Co has found that email marketing can be up to forty percent more effective than its social media counterparts. It showed that the buying process typically happens three times faster than on social media.

email marketing effectiveness

The lesson? No digital marketing campaign is an island. If you’re considering ditching the old techniques in favour of SMM then it might be time for a rethink – social media marketing should only make up part of your campaign, alongside some of the more classic digital marketing techniques.

Ultimately this means that a truly effective online marketing campaign is holistic. In other words, if your social media marketing isn’t bringing results, your first port of call should be to combine it with SEO, influencer marketing and email campaigns – instead of throwing more money into it!

And What About New Platforms?

Furthermore, as the years roll by an influx of new social media networks has cascaded upon us. Take Telegram, one of the latest free-messenger apps which is currently on the rise.

As the big networks struggle to maintain their monopoly, we are already beginning to see a rise in alternatives. In fact, a new type of platform is gaining momentum, especially amongst younger generations – faster ways to chat and send photos to groups such as SnapChat and more recently, Telegram, are snapping up their share of the market.

Initially only available on Apple, Telegram has spread to Android relatively recently; owner Paul Durov claims it is ‘faster and safer’ than its competitors. The app now boasts more than 100 million users per month, sending 15 billion messages per day.

telegram app

Durov claims that his ‘Telegrammers’ are more engaged than users of WhatsApp (a similar but more established platform) – despite having 10 times as many users as Telegram, only three times more WhatsApp messages are sent per day.

With Zuckerberg admitting that Facebook has somewhat dropped the ball on protecting users’ privacy recently, it seems likely that users may begin to turn to other means to communicate.

So, What Does This Mean for Me?

It’s an interesting time for Social Media Marketing. Whilst there is a sense that the core power of SMM could be changing hands rapidly, to claim that it’s been killed off is maybe a little… premature?

However, there is good reason to be wary. Hedging your bets by employing different digital advertising techniques is increasingly important in a turbulent market, and cautious experimentation is sometimes the best way to find out what works for you.

Furthermore, as the dynamic shifts, newer platforms offer opportunities for the technology-savvy to jump on board and get their hands on new target markets before the competition.

So whilst we wouldn’t recommend jumping ship completely, keep a weather eye on the horizon – as the times are quickly changing in the world of social media marketing.

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Instagram Stories

How Instagram Stories Work

instagram story

How Instagram Stories Work

Instagram stories refer to a series of photos or videos scheduled to expire after 24 hours. According to various online research, over 250 million Instagram users post stories daily. Once you post your story, a colorful circle shows up on your profile picture to tell your followers you have a new story. Your profile will also emerge at the top of your followers feed thus prompting them to take a look.

Story content plays in chronological order with the newest playing last. There is an option to go back and forth while viewing. You can also skip to the next story through a simple swipe. Unlike other posts, you cannot like, dislike or leave a comment.

How Instagram stories work

Instead of posting a single photo or video, Instagram stories lets you choose several media files and post them so they play like a slideshow. These files are temporary and will be automatically deleted from Instagram’s system after 24 hours.

How to create your Instagram story

  1. Tap the “+” symbol at the top left corner of your screen or simply swipe your screen to the left to open the story
  2. Once the camera opens, long press it for live video recording or upload your favorite media
  3. Use filters, texts or drawings to add pizzazz to your media file

filters instagram stories

  1. Once you are satisfied, tap “Done” to save it
  2. To share your story, tap “Add your story” button and you will be prompted to send it to one, several or all your friends.

Stories can be made with a friend. Anyone wishing to enjoy the spotlight with you can request to join via the “Request Button.” If you approve the request, the screen will split into two halves creating space for your friend. If you want the spotlight all by yourself, just click “Deny.”

Stories Can be edited

Did you just post something and certainly regret or don’t like it on your timeline? Or perhaps you want to add more images? Just repeat the steps above and add or remove anything as per your liking. To delete, just find the three dots below the video or photo and hit it to expose various options including “delete.” Also, you can only upload 10 photos at a time, so pick wisely.

Reading the stats

Instagram has basic analytics that let you know who viewed your story and how many times. This feature is essential to those who need to track the impact of their stories. To view this analytics, go to your story and while it’s playing, swipe it up to uncover the stat features.

Lastly, your story’s privacy follows the settings on your account. Therefore, if your account is public, the story will be read by all your followers and other people. If it’s private, only your followers will be able to view it. All in all, you can configure your account’s privacy setting to deny some of your followers from viewing the story.

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instagram social media

Instagram introduced sharing to stories and the new video chat feature

instagram features

Instagram introduced sharing to stories and the new video chat feature

On May 01, 2018 Instagram announced they added new sharing options from other apps. Together with that the video chat feature is the major update coming in May. There are a few other changes as well, like the modified explore feature and the camera effects platform.

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instagram's new features

How to use Instagram’s new features

smartphone-1701096_1920

How to use Instagram’s new features

Do you have a business that could benefit from social media marketing? Whether you have a fashion collection or a beauty product, showing it off through Instagram is a must. There is hardly a better way of promoting your product than showing a picture of it to the world. However, there are over 25 million businesses with Instagram profiles and to make sure your product stands out, you have to understand how to use everything Instagram offers. Therefore, learning Instagram new features can be even more important than improving your understanding of those you already use.

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