What Is Facebook Messenger Marketing?

Facebook Messenger marketing is pretty much like other forms of marketing - except it’s done through Facebook’s messaging app. You can connect with your customers or clients and send the same sort of content and information as you would via an email marketing campaign.

IGTV: Welcome To Instagram’s Youtube-Like Video Channel

IGTV: Welcome to Instagram’s TV Channel Instagram has officially announced its intention of becoming a video platform that lies somewhere between Snapchat and Youtube. The video app and hub will be known as IGTV (Instagram TV) and will support long-form vertical videos. The video platform will come in two forms: a standalone app in stores […]

The Rise Of AI: Will Marketing Consultants Become Obsolete?

The Rise Of AI: Will Marketing Consultants Become Obsolete? A little while ago, the word AI was merely a buzzword. Everyone understood it as the impeccable but unreal tech like the stunts we see in Avengers movies. But alas, Artificial intelligence is now real and it’s up and running. Virtually every industry from insurance to […]

What is an Instagram Shadow-ban?

What is Instagram Shadow-ban? Instagram Shadow-ban is a ban that renders your hashtags undiscoverable by the vibrant users. Only your followers will be able to see your feed and not the entire Instagram community. The ban is superficial and happens only when a rule has been broken. You have to fix those red flags to […]

In Memory of Social Media Marketing

The year is 2018. Maybe you’re going it alone, in the early stages of setting up your business. Or perhaps you’re the marketing director of an established company, looking to expand your target audience. Either way, you’ve decided to turn your focus to Social Media Marketing. That’s the next logical step, right? …Right? SMM has […]

How Instagram Stories Work

How Instagram Stories Work Instagram stories refer to a series of photos or videos scheduled to expire after 24 hours. According to various online research, over 250 million Instagram users post stories daily. Once you post your story, a colorful circle shows up on your profile picture to tell your followers you have a new […]

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