6 Surefire Ways to Grow Your Email Subscribers List Using Social Media
Unless your visitors are utterly enchanted with your content, it usually proves to be quite hard to keep a steady influx of email subscribers list. Asking those that land on your site to subscribe as soon as they’re there also makes almost no impact, it’s just too aggressive. So, what do you really require in order to get going?
You need to nearly invisibly integrate your email subscription request into the one thing that the majority of internet users spend most of their time on – social networks. The procedure itself may sound arduous and complicated, but most of the actual strategies are in fact quite simple and easy to execute.
Place social network buttons in your emails
At first, this may seem like a regressive strategy, and yet it’s the best thing you can do to boost your email list. So let’s say your email contains Facebook, Twitter and Pinterest buttons that will take those who click them to your social page.
The ones that already are your subscribers are probably delighted with your posts, and they won’t be too shy to share them. This doesn’t only increase the traffic you get, it also means that the like-minded friends of your subscribers who trust their taste will click the link that they shared and probably subscribe as well.
Those friends will share with their friends, and if you’re lucky enough, you can enter the unstoppable loop of success.
Gate your best content
The ‘gate’ in this case represents the barrier between your new readers and the finest posts your site has to offer. If they’re already hooked on whatever you’re addressing, or even just curious, they’ll be on your email list in no time.
The content you ‘gated’ will be overlaid with a message saying that the visitors have to subscribe using their email address before they can proceed with reading. Everyone that enjoys your top content will feel rewarded for providing their email once the new post notifications start rushing in.
Offer rewards for subscribing
Another way to grow your email subscribers list is to create premium content that encompasses the ideas that your site or blog elaborates on, or guide your readers through a specific subject, then advertise it as a free subscription reward. It will do the trick, as long as the eBook can’t otherwise be accessed.
You can take this strategy a step further and upload new premium content every month, which will automatically get sent to your current subscribers. Not only will they be eager to expect another one, they will be hooked on one of the best ways of obtaining traffic.
Add a call-to-action (CTA) to every social network profile
This method doesn’t take much more than an introductory 3-liner and a quick link to your site/blog, but it does wonders to your traffic. If your call to action also has proper SEO, meaning that it contains the keywords that best describe your content, you will be much easier to find by those looking for you or seeking anything you can provide.
You take this strategy to a whole new level and create landing pages for each of the links separately, which will address in detail whatever it is you emphasised on in your short description.
Add sign-up links to your social network profiles
Interweave the constant content link sharing on social networks with short and quick reminders for all followers and fans that they can get notified by email if they click the link. Being up to date with your content is relatively easy, depending on how much you actually share on social networks and how clever you are at doing it, but email notifications are still way more official.
With proper wording in the same style as your content, even the most persistent non-subscribers will eventually change their mind you will achieve your goal to grow your email subscribers list. Make sure that you point out just how conveniently they will be able to keep up with your posts if only they click that subscribe link.
Create YouTube tutorials and advertise in your videos
YouTube is the second largest search engine, and the first is owned by the same company. Google loves a good SEO plan, and that means more visitors and more subscribers. Pick any matter you address on your blog, make the title how to + something your target audience would search to locate the video.
After you connect your website to your YouTube account, you can add another subscription option to your channel, which will offer the sign-up button right at the end of the educational video.
Looking back at 2016, I am sure that 2017 will be very eventful for social media marketers. Here are my top predictions and social media trends that businesses should keep an eye on in 2017:
Live Video & Video content to take a key position in marketing strategies
Live video literally blew everyone away in 2016, and it doesn’t look like it will be slowing down any time soon. As of today, almost all major social networks offer live video and people are loving it.
All social networks are constantly working on ways to push live video and video posts on people’s Newsfeeds, and they also work on expanding the opportunities for advertisers. Many brands found ways to incorporate video in their social media strategy and this is the one trend that for sure we will see growing more and more in 2017.
Snapchat to continue setting the trend
With over 300 million monthly active users this young network is setting the trend in the industry.
Snapchat is the social network that knows their users and gives them exactly what they need and dream of. In 2017 Snapchat is expected to make its network more business-friendly and open advertising opportunities for smaller businesses as well. This is the network that every marketer should keep an eye on in 2017.
Facebook organic reach to continue to drop, while Facebook ads will start getting pricey
Organic reach on Facebook has been dropping year on year, and it looks like it will continue. To compensate for the drop in organic reach, tons of marketer invest more and more in paid reach. The more marketers invest in Facebook ads, the more organic reach will keep dropping.
And since competition between Facebook advertisers is growing, at one point very soon we will start seeing an increase in the cost per results and conversion rates. In 2017, marketers should take into consideration these particular trends and adapt their budgets accordingly to the goals they want to achieve.
Instagram to offer more opportunities for advertisers in 2017
Instagram underwent some big changes in their NewsFeed algorithm in 2016. Now that organic reach on Instagram has dropped, brands are going to have to put their hands in their pockets and pay for more advertising. And if brands will be willing to spend more on Instagram advertising, then for sure Instagram will come up with more advertising opportunities for marketers in 2017!
Learn How To Use The Latest Instagram Stories Features
The new Instagram Stories update includes three exciting new features. Read our article to find out how to use Boomerang in Instagram Stories, how to tag other Instagram users and add “Learn More” Links in your Stories.
Learn About The Newest Pinterest Advertising Opportunities For Your Business
If your target audience consists mainly of women, then there is a big chance your business has a Pinterest page. Read our article this week to discover more about the latest Pinterest advertising opportunities and how they work.