Learn About The Latest Google Analytics Mobile App Update – A New Automated Insights Stream

Google Analytics is one of the most valuable tools any website owner can use. Did you know that there is also a Google Analytics mobile app? In this week’s article we are sharing with you more about this handy app and its latest update.

The Google Analytics Mobile App

Besides its desktop version, Google Analytics also has a mobile app used by millions of people on both Android and iOS devices. In order to use it, you have to be an existing Google Analytics user.

The app provides users with a good range of features, including:

• Checking metrics in built-in reports;
• Compare date ranges;
• Real-time data monitoring;
• Saving reports for easier access later;

It is definitely a handy tool, allowing you to monitor your website’s traffic and campaign’s performance on the go, only by accessing your phone.

The New Automated Insights Stream

The new stream of automated insights rolled out earlier this month.

You can access it by going to the Assistant screen in the app and it gives you a customised summary of your Google Analytics data. If you manage more than one website, the Insights you see will be different.

The automated stream changes according to what Google Analytics thinks are the most valuable insights for your website. These Insights will adapt to your business and your needs with time.

How does it work? 

Google machine intelligence is being used to find the most critical and valuable metrics, dimensions and their combinations amongst the thousands of available insights on Google Analytics.

This intelligence is going through your data, to extract the most important and meaningful insights for your website. Additionally, it gives you recommendations and quick tips on how to improve your data.

The way it ‘gets smarter’ with time is by taking into consideration user feedback and adjusting the automated data stream.

For both big and small businesses, this data will be a valuable source of information. It makes the monitoring of any website or mobile app analytics even easier. This update is one that everybody can take advantage of.

The website version of the automated Insights stream is still under development, but is supposed to roll out soon. The Automated Insights Stream is also being featured in the Google Analytics 360 Suite.

To conclude with, we think that this new stream is not only a good way to keep an eye on the most important insights of your Google Analytics, but it can also help you identify data that you could have otherwise missed. However, we would not advise you to solely depend on this Google Analytics overview. Having a deep understanding of your business’ website data can be achieved only if you really dig into Analytics and derive the insights that mean the most to your business.

Are you using Google Analytics’ Mobile App? Let us hear your thoughts in the comment section below.