Looking back at 2016, I am sure that 2017 will be very eventful for social media marketers. Here are my top predictions and social media trends that businesses should keep an eye on in 2017:
Live Video & Video content to take a key position in marketing strategies
Live video literally blew everyone away in 2016, and it doesn’t look like it will be slowing down any time soon. As of today, almost all major social networks offer live video and people are loving it.
All social networks are constantly working on ways to push live video and video posts on people’s Newsfeeds, and they also work on expanding the opportunities for advertisers. Many brands found ways to incorporate video in their social media strategy and this is the one trend that for sure we will see growing more and more in 2017.
Snapchat to continue setting the trend
With over 300 million monthly active users this young network is setting the trend in the industry.
Snapchat is the social network that knows their users and gives them exactly what they need and dream of. In 2017 Snapchat is expected to make its network more business-friendly and open advertising opportunities for smaller businesses as well. This is the network that every marketer should keep an eye on in 2017.
Facebook organic reach to continue to drop, while Facebook ads will start getting pricey
Organic reach on Facebook has been dropping year on year, and it looks like it will continue. To compensate for the drop in organic reach, tons of marketer invest more and more in paid reach. The more marketers invest in Facebook ads, the more organic reach will keep dropping.
And since competition between Facebook advertisers is growing, at one point very soon we will start seeing an increase in the cost per results and conversion rates. In 2017, marketers should take into consideration these particular trends and adapt their budgets accordingly to the goals they want to achieve.
Instagram to offer more opportunities for advertisers in 2017
Instagram underwent some big changes in their NewsFeed algorithm in 2016. Now that organic reach on Instagram has dropped, brands are going to have to put their hands in their pockets and pay for more advertising. And if brands will be willing to spend more on Instagram advertising, then for sure Instagram will come up with more advertising opportunities for marketers in 2017!