Learn How To Create Moments On Twitter & Best Practices For Businesses

Twitter just made their Moments feature available for everyone internationally. Continue reading our article to discover what Twitter Moments are, how to create them and what are the best practices for businesses when using Moments on Twitter.

Twitter Moments - How To Guide & Best Practices For Businesses

What are Twitter Moments?

Twitter Moments were released 1 year ago in October 2015. They can be found in the “Moments” tab right next to your “Home” tab on Twitter.

The idea behind this feature is to allow Twitter users to see the best, most trendy content on Twitter without them needing to follow the authors of these Moments.
The “Moments” tab on Twitter

At the beginning, Moments on Twitter were only being created by Twitter’s curators team and a number of Twitter partners, including Buzzfeed, Entertainment Weekly, Fox News, Mashable, NASA, New York Times, Vogue and the Washington Post. Since last week, Twitter Moments were made available for everyone.

How do Twitter Moments work?

When you click on the “Moments” tab you will see a list of Moments that are currently trending. If you would like to explore Moments under a specific category, there are also Moments listed under “News”, “Sports”, “Entertainment”, and “Fun”.

Once you click on a Moment, you will see its introduction with a title and description. By swiping, you can explore the tweets featured into this Moment. The Tweets can be images, autoplaying videos, Vines, and GIFs.

A single tap on the Tweet, gives you a fuller view of it where you can engage with the Tweet by replying, liking or retweeting it.

There is a progress bar at the bottom, indicating how many Tweets are inside the Moment you are browsing.
Swiping up or down in your Twitter app closes the Moment and redirects you back to the “Moments” main tab.

At the end of each Moment, there is a share button to Tweet your thoughts, and publish it for your followers to see.

How to create Moments on Twitter?

To start creating a Moment on Twitter you can either go to the new “Moments” tab in your profile, or by clicking on the “Moments” tab next to your “Home” tab.

Learn How to create Moments on Twitter

After you click on the “Create new Moment” button, you will access a new page where you can:

  • Give a Title to your Moment;
  • Add a description;
  • Set a Cover image of your Twitter Moments. You can:
    • Upload an image or video from your computer;
    • Choose photos or videos from the Tweets in your Moment;
  • Add Tweets to your Moment. You can browse and choose from:
    • Tweets by you;
    • Tweets published by another Twitter user;
    • Tweets you have liked;

How To Guide – Creating Great Twitter Moments

You can also search for Tweets containing specific keywords and content, or insert a Tweet’s link to include it in your Moment.

And as simple as that, you have just created your first Moment on Twitter.

Best Practices for Businesses using Twitter Moments

Twitter Moments is a great new opportunity for your brand’s Twitter page. You will now be able to tell your brand’s story in a more entertaining and engaging way by combining Tweets that will have stronger meaning and impact together. Here are our top tips on creating Moments on Twitter for your business:

  • Start with having a specific idea in mind – avoid publishing purposeless Moments that will bring no benefits to your business or followers;
  • Use no more than 10 Tweets in your Twitter Moment to avoid user abandonment;
  • Include different types of Tweets – images, videos, gifs, Vines – to make it more engaging;
  • Finish with a strong message to your followers or a CTA for what they should do next;

We can’t wait to see the creative ways in which you will start using Moments.

Are you excited to experiment with them? Let us know in the comments section below.


If you enjoyed our article about Twitter Moments, make sure to check out our articles covering the latest Twitter monetization feature and Twitter Dashboard – the newest tool for Twitter marketers.

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